Speaking and published articles

July 2007 - "The Age of Conversation" is a unique book on the changing face of marketing and communications in an internet connected world. It was conceptualised, created and distributed online by two publishers with a great idea, and 103 marketing bloggers from around the globe, all for a good cause. David Koopmans is one of the co-authors and contributed the chapter "The voice of the CEO", discussing the merits and challenges of CEO's directly communicating with the world, through internet enabled media.

February 2007 - David Koopmans participates in a round table discussion regarding brands and branding on the Internet Radio station, BlogTalk Radio. Together with a number of well-know online marketing personalities, David discussed the increasing importance of brands and what it takes to build a strong brand in an online world. You can listen to it below (Don't be fooled by the fact that the presenter forgets to introduce David...He's there):

October 2006 - CEO Online, a leading online publication offering resources to small and medium enterprise, publishes article " What’s wrong with our customers? - Marketing in the information age" by David Koopmans. (Subscription required)

11 July, 2006 - Designers ask questions to a panel of business experts at the Melbourne Design Festival. David Koopmans joined Ross Madden from RG Madden, The Design Store and Franz Madlener from Villa and Hut for a question and answer session with young designers at the BMW Edge, Federation Square, Melbourne. more...

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