Campaign execution

Getting campaign results is as much dependent on strategy as on effective execution. With project management as one of our core competencies our experience spans email, direct mail, telemarketing campaigns as well as event management.

Email marketing
Executed in the right way, email marketing is a highly effective and efficient communications tool. Mokum assists in creating the offers, managing the creative process as well as the execution and tracking of the campaigns.

Lead generation
In B2B marketing, lead generation is still one of the most important marketing activities. Creating opportunities for a direct sales force, or call centre is a central function of B2B marketing. Mokum manages the development and implementation of highly effective lead generation campaigns and sales promotions.

Event Management
Events and functions are a part of every organisations life, and often the most important public exposure you or your organisation may get. Therefore, you want to know that it will be done to the highest standard possible. This requires careful planning, meticulous execution and all this within budget and on time. Unfortunately, these tasks often come on top of our day to day responsibilities, and are not skills that are necessarily available in the organisation.

We take our clients initial thoughts, identify the objectives and then work with this to develop an innovative concept.