Resources, tools and tips
There are a multitude of cost effective (or even free) tools and resources available on the web that we use or recommend at times, so we thought we share them with you.
Online publications
Online market research tools
Track your interests automatically
Online email marketing tools
Using RSS - take back control over your inbox
A selection of online resources and tools to improve B2B marketing performance:
Online publications
McKinsey Quarterly - Probably the best online resource for strategic thinking. click here
MarketingProfs - Good resource for B2B marketers with good articles, whitepapers and a handy Experts forum to get answers to burning questions. click here
BtoBonline - an excellent resource for B2B marketing articles, ideas and strategies. click here
MarketinghSherpa - MarketingSherpa is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today. click here
CEO Online - your total business resource on the web
CEO Online is a 24/7 global centre of learning, providing the latest in management thinking from around the world. Discover proven management solutions. Read articles, case studies and expert opinions designed to improve the performance of your business. Whether your issues are motivating or retaining staff, making teams more effective, managing conflict, succession, expansion, international commerce or marketing and sales, CEO Online is your online business mentor. click here
Online suveys
Zoomerang is a cost effective market research tool used by large corporate as well as small business alike. There is a free trial for limited use and for a few hundred dollars you can set up a full blown account. www.zoomerang.com
Online tracking of interests
Have Google automatically look for specific keywords (your competitors, your brand, your product category) online and receive an email notifying you at pre-set times. Free. www.google.com/alerts
Reduce the size of your email inbox - Use RSS
Clear out your inbox from newsletters and use an RSS (real simple syndication) news reader to stay up to date with the professional resources, blogs, news or any other website that provides an RSS feed..
Newsgator Online is free and easy to use, or there are a range of other options available. Alternatively, you can customise the Google homepage and add your favourite feeds, either from their offering or using your own feed URL's. Free.
Email marketing
Mailout.com, by Result Media is a Melbourne based e-marketing company providing a good outsource solution for email marketing. Very low entry point pricing.
www.mailout.com
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